Lymion Group, Inc. founder, Marc De Kuyper, spent more than a decade in the US market, building the craft-spirits division for his family’s 325-year-old distilling business. He quickly learned that the beverage alcohol industry operates under very conservative, regulated, and even monopolized market conditions and that innovation is much needed.
More than often, Marc heard senior executives in the industry say: “This is just the way we do things in this industry“
Systems and methods are old.
Relevant and accurate strategic insights are difficult to obtain.
Born into the 11th generation of De Kuyper Royal Distillers, Marc has been ‘educated’ in the beverage alcohol industry since birth. Marc has dedicated 18 years of his professional career to building new businesses from the ground up, in both the beverage alcohol and technology industries. Marc holds degrees in Business and Computer Science from RSM Business school and completed executive education programs at Insead and Harvard Business School.
Upon completion of his MBA at Cambridge university, Jasper was hand-picked by the global CEO of advertising powerhouse, Saatchi & Saatchi, to shape and oversee their strategic business transformation process. For over 20 years Jasper worked with leading global organizations on their brand and route-to-market strategies. Before joining Overproof, Jasper was last appointed as Country Director USA. Jasper teaches Advertising & Strategy at the University of Miami.
Peter brings over 30 years of experience in technology & data science in academic, industrial & corporate settings. Peter holds a Ph.D. degree in Computer Science & advanced mathematics, with over 20 refereed scientific publications and patents including patents
in solving highly complex business problems. Peter is particularly experienced in building and coaching multiple tech start-ups