© Lymion Group, Inc. All rights reserved.

Transforming a cash-rich, traditionally-managed, and heavily regulated industry

Lymion Group, Inc. founder, Marc De Kuyper, spent more than a decade in the US market, building the craft-spirits division for his family’s 325-year-old distilling business. He quickly learned that the beverage alcohol industry operates under very conservative, regulated, and even monopolized market conditions and that innovation is much needed.

More than often, Marc heard senior executives in the industry say: “This is just the way we do things in this industry“

  • Systems and methods are old.

  • Data is scarce, poor in quality, and often outrageously expensive.

  • Relevant and accurate strategic insights are difficult to obtain.

  • Competition is fierce.
  • Pay-to-play is the rule, not the exception.
  • A fair share of mind impossible to get.

Sixdots App – For Bars & Restaurants

Sixdots App – For Beverage Alcohol Suppliers

Overproof is the first and only fully AI-driven business intelligence platform offering end-to-end management and planning solutions to both the beverage alcohol, and hospitality industries. 

We are out to digitally transform and significantly optimize how the industry operates. 

Our platform services include a commercial planning platform that works in tandem with our intelligent execution tracking applications, and a variety of direct-to-consumer services including consumer sampling management software, an AI-powered restaurant menu & order app, and an optimized e-commerce solution for incubation brands.

We offer all products and services as a Platform as a Service (PaaS), allowing for modular use and maximum opportunity to cross and upsell products to existing customers. Overproof is built from the ground up, specifically for the beverage alcohol, and hospitality industries, and implements the latest third-party and in-house developed AI technologies.

Executive team

Founder & Chief Executive Officer

Marc de Kuyper

Born into the 11th generation of De Kuyper Royal Distillers, Marc has been ‘educated’ in the beverage alcohol industry since birth. Marc has dedicated 18 years of his professional career to building new businesses from the ground up, in both the beverage alcohol and technology industries. Marc holds degrees in Business and Computer Science from RSM Business school and completed executive education programs at Insead and Harvard Business School.

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Chief Operating Officer

Jasper Nelissen

Upon completion of his MBA at Cambridge university, Jasper was hand-picked by the global CEO of advertising powerhouse, Saatchi & Saatchi, to shape and oversee their strategic business transformation process. For over 20 years Jasper worked with leading global organizations on their brand and route-to-market strategies. Before joining Overproof, Jasper was last appointed as Country Director USA. Jasper teaches Advertising & Strategy at the University of Miami.

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Chief Technology & Product Officer

Peter Stephenson

Peter brings over 30 years of experience in technology & data science in academic, industrial & corporate settings. Peter holds a Ph.D. degree in Computer Science & advanced mathematics, with over 20 refereed scientific publications and patents including patents
in solving highly complex business problems. Peter is particularly experienced in building and coaching multiple tech start-ups

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© 2021 Lymion Group, Inc
All rights reserved.

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